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The presentation, delivered by Bec Richards of Rethink PR and Marketing, focused on strategies for SMEs to maximise their brand presence through social media, with a heavy emphasis on authenticity and human connection. Key Points of the Presentation The Power of People-Centric Content: The speaker emphasised that "people buy into people". Successful campaigns, such as the "True Heart of Swansea," focus on the lived experiences of staff and customers rather than just pushing p

The presentation by Paul Dunne (Nat West) and Tom Gigg (Inngot) and subsequent discussion focused on a pioneering partnership between NatWest and Inngot to provide intellectual property (IP)-backed loans, specifically designed to help innovative businesses bridge the "Valley of Death" where traditional debt is often unavailable. Presentation Overview: Unlocking Hidden Value The core premise is that as the economy shifts toward software, AI, and biotech, intangible assets have

This summary outlines the key points and insights from the third Business Hwb event, which focused on the intersection of academia, business, and neurodiversity in the workplace . The session featured Anne Rees Director of Dyslexia Action Wales, specialists in dyslexia and ADHD, followed by an interactive discussion with attendees. The Main Presentation: Redefining Neurodiversity The speaker emphasised that neurodiversity is rooted in distinct brain architectures and life ex